Boost Your SEO Game for Free: Top Free Tools Every Website Owner Should Use
  • 14 Mar, 2023
  • By Pankaj

Being a specialist in SEO, I am aware of how crucial it is to use the appropriate technologies to enhance a website’s functionality. I’ll be sharing the best free SEO tools with you in this article so you may increase your website’s visibility and search engine rating.

Keyword Research Tools

Each SEO strategy must be built on keyword research. It entails gathering and examining data on the keywords and phrases people use to look up goods, services, or information online. The best free keyword research tools are listed below for your convenience:

Google Keyword Planner

You can explore keywords and their search volumes using Google Keyword Planner, a free service from Google. It also provides you with an idea of how competitive each keyword is.


This tool gives you a list of term suggestions along with their search volume. Also, it displays the amount of competition and the expected cost per click for each keyword.


AnswerThePublic helps you find the search queries that people are using to find products or services online that are similar to your business. This will help you find new content ideas.

Keyword Surfer

Keyword Surfer Chrome Plugin helps you find the search volume for your target keywords as well as, and it will help you by suggesting similar keywords.

Tools for On-Page Optimization

On-Page or Onsite Optimization is making your website more search engine friendly. Onsite optimization helps you get noticed by the search engine bots, thus increasing the chance of getting higher ranks in the search results. These are the best free on-page SEO tools:

Yoast SEO

Yoast SEO is the best free SEO plugin for WordPress. This tool gives you a list of options or checklists to be incorporated or updated to optimize your article or web page.

Google Analytics

Google Analytics is a free service from Google that you may use to track and examine the traffic of your website. Making data-driven judgments is made easier for you because it gives you insights into the behavior of your visitors.

Google Search Console

Google Search Console is yet another free service provided by Google that aids in tracking how well your website performs in search results. It gives you information on the indexing status, search visibility, and search traffic for your website.

Screaming Frog

Screaming Frog is a free application that assists you in crawling and examining the pages of your website for on-page SEO concerns. It gives you information on the organization, internal linking, and content of your website.

Creating links to your website from other websites is a process known as link building. It is a crucial component of SEO because it raises the authority and ranking of your website on search engines. The best free link-building tools are listed below for your reference:

With the free tool Moz Link Explorer, you can examine the backlinks to both your website and the websites of your competitors. It gives you information about the quantity and quality of backlinks to your website.

Another free tool that aids in backlink analysis of both your website and that of your rivals is Ahrefs Backlink Checker. It gives you information about your website’s backlink profile and aids in the discovery of potential link-building opportunities.

Google Alerts

Google Alerts is a free tool from Google that assists you in keeping track on online mentions of your company name or keywords associated with your sector. It assists you in locating opportunities for link building and in monitoring your internet reputation.

A free WordPress plugin called Broken Link Checker can assist you in finding broken links on your website. It’s crucial to update broken links because they can lower the rating of your website on search engines.

Tools for Technical SEO

Technical SEO entails improving your website’s technical components to make it more search engine friendly. The best free technical SEO tools are listed below for your use:

Google PageSpeed Insights

Google PageSpeed Insights is a free tool that enables you to assess the speed and functionality of your website on desktop and mobile platforms. It gives you suggestions on how to enhance the performance and speed of your website.


With the free application GTmetrix, you can assess the performance and speed of your website. It gives you information about the number of requests, page size, and loading time for your website.

SEMrush Site Audit

This free tool from SEMrush aids in the technical SEO assessment of your website. It gives you information about the crawlability, indexing, and on-page SEO of your website.

Google Mobile-Friendly Test

 You may check to see if your website is mobile-friendly using the free Google Mobile-Friendly Test tool. You can make your website more mobile responsive by incorporating the suggestions listed by this tool.

Whether you are an expert or just getting started with SEO, you can use these free tools to increase your website’s ranking, visibility, and traffic. Since SEO is a continuous process, you must keep using these tools, re-optimizing the pages to keep your ranks on top of the search results.

About Author

At Neuvo WebTech LLP, we serve clients worldwide. We can handle all the heavy work and promise you a better ranking in Google search results. Our SEO experts have over a decade of experience, and we can help you rank quickly for your target keywords. We also offer free on-site audit reports; feel free to contact us via sales[at]neuvo[dot]co.